Jagdeep Singh Pannu's blog

Internet Marketing Partnership

2006-05-03T13:21:00.000-07:00

Complete strategy for high rankings on the search engines, visibility on the Internet, and a high conversion rate for your website

My Website Promotion Services for an Internet Marketing Partnership consist of five macro components:

Initial Research and Understanding
Website Analysis and Search Engine Friendliness Checks
On-Page Optimization
Strengthening of the Linking Structure
Enhancing Conversion Rates

I work only on long term revenue-sharing partnership basis. For more details you can contact here: jpannu at gmail dot com; you might also like to visit my LinkedIn profile

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All work on this blog is published under a Creative Commons Attribution-Noncommercial 3.0 Unported License. You may republish it on your website but only with a non-manipulated link to the original post and due author credits.

The New Trend of Personalised Search

2004-10-15T04:38:00.000-07:00

The search engines are leveraging the human want/compulsion of acquiring and keeping desirable commodities. Lets simply substitute the words "desirable commodities" with "desirable search results" or "interesting websites" here.

Furl

There is an excellent utility on the web called Furl (http://www.furl.net/index.jsp) It works pretty much the same way when it comes to retaining interesting websites. But this works more like a 'favorites folder' which is accessible from anywhere with a username and password.

Another interesting feature Furl provides is that when we "furl" or save the website in our account, a copy of the webpage is also saved. So you don't have to worry about content disappearing in the future. If you have "furled" it, you have saved it for good or that is what the claim is, we can say.

Furl provides you a lot of flexibility for working on your saved websites. Furl has been recently acquired by Looksmart; smart move indeed.

Ask Jeeves

Ask Jeeves is testing My Jeeves (Beta), a service which enables you to save upto a 1000 search results without having to sign in.

You also have a number of options for working with these search results which include organizing, editing, sharing and printing. The saved results are updated through direct search engine integration.

The service is free to use. If you want to save more than the 1000 results limit, you have to register. This also provides you with the abiltiy to access your account from anywhere.

Google

Google Labs offers Google Personalised Search (Beta). You have to create a profile according to your interests before you search. The results displayed will be sifted according to your level of personalization which can be changed with a slider.

Results affected by personalization are marked with colored balls. At present, personalised results are available only on the first page.

In some ways, Google Personalised Search works like the minus operator (Google Advanced Search Tips ). With the minus operator, you exclude certain words, which you might consider irrelevant. In Google Personalised Search, you add your areas of interest in your profile and then proceed to search. Results that are specific to your interests are displayed at the top.

Considering usability, the procedure seems very cumbersome, reckoning that for every new search, you must edit your profile to increase relevance. Considering the fact that it can be extremely powerful in bringing up very relevant results, it could become the search of choice for some.

A9

The most striking features are offered by A9 search.

You search from the main search box and you have the option of activating five columns for relevance. These are: Web(powered by Google); Books(powered by Amazon); Images(Google); Movies (Internet Movie Database); and Reference(by GuruNet). Relevant results are displayed in the separate columns. You can maximize a column or deactivate irrelevant ones.

If you create an account, you can manage your bookmarks; see history; and access your diary.

Personalised Search with interactive options is fast growing to take on the Search Industry by storm. A9 search has the potential to grow into the most-used search engine in coming times. The features are overpowering. Its like running multiple searches together and interacting through one user friendly interface.

Image search, running simultaneously, does have a great impact and it could have a new meaning for e-commerce driven websites while opening up a whole new world of opportunity for the SEM industry.

Article Last Updated .. October 6th 2004

Copyright © Jagdeep. S. Pannu 2004
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Website Usability and Conversion: Can Your Site Sell?

2004-10-15T01:52:00.000-07:00

Here is a small exercise that you can try to see if your website can really convert visitors into sales:

Think about a product/service that you are selling; let it be the product that you want to push most. Now, with a fresh mind, open your home-page. Apply these simple checks:

Can you easily find the product?
What are the questions that come to your mind about the product? Are all the answers there and are they easily accessible? Has even the seemingly most insignificant question been answered?
If it is a product - Can you find images of the front, rear and side views of your product. Further, are you giving the option of high-resolution images of your products?
Ask yourself, 'who are these guys?' Go on to your 'about us' page/s and 'contact us page' and see if all the information you desire is there or not. If it is not there, do you have options for contacting in real time?

Ok, the product has been found, the questions have been answered, you like the looks and the guys look trustworthy. You are convinced. Try to purchase the product now.

You can try these steps:

Is the shopping cart friendly enough?
Do you have assistance options on every page.
Further down, are the transaction pages secure with an acclaimed certification like Verisign to your credit.
Now ask at least two or more persons to repeat the exercise and give you their feedback. If all of you could make it through, your site can sell.

Time to do some SEO and Website Promotion!
Article last updated: 15th Oct 2004.

Copyright © Jagdeep. S. Pannu 2004
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All work on this blog is published under a Creative Commons Attribution-Noncommercial 3.0 Unported License. You may republish it on your website but only with a non-manipulated link to the original post and due author credits.